Branding and the Power of Pattern
The most memorable brands do not live by logos, alone. Instead, they leverage their well-designed mark in every possible manner. The conscious, consistent use of fonts, colors, tone and positioning adds dimension. Some even encompass scent and sound to elevate distinction.
One of the simplest ways to mark territory is through the development of a custom brand pattern. Possible applications range from a subtle background for an engaging website to a star-powered position on a best-selling product.
We create custom patterns for clients by using elements of their logo in proprietary designs. The objective is to add texture and depth across multiple media for optimal visibility. Branding demands reinforcement, and this is one more way to achieve it.
Here are examples of logos we designed and their custom companion patterns.
We also design patterns to pair with existing logos, as seen here:
Enrich your brand with a custom pattern that creates instant recognition wherever it goes.
And it can go virtually everywhere.
Contact Helen to get started.